At Mystical Bookshop, we thrive because of our customers. The moment our customers enter the store, they are greeted with a positive attitude and a delightful environment. This is called CX—customer experience, or community experience. Everything is designed so that our clientele feel they can express themselves without judgment and with a supportive ear. Whether someone is enjoying abundance, nervous about a new or potential relationship, or facing a crisis, we do our best to offer them a safe place to be themselves.
The Energy
CX is the bedrock in which we do business. We plan everything to the smallest detail so that anyone who comes into our shop receives good energy. Merlin, our friendly French Bulldog, is usually the first to greet people when they enter the shop. He is so excited to see new and familiar faces and is an instant ice-breaker. Though not everyone loves dogs, most people see and feel his positive energy and it resonates with them.
The Smells
Scent is the next tool in our CX arsenal. It has been said that, of the five senses, scent is the one that evokes the strongest memories. Whether it be sage or palo santo, incense or a candle, the customer is greeted with pleasant smells that typically evoke a positive reaction; scents such as patchouli or frankincense are often associated with earth-conscious people and spiritual rituals. The scents communicate to our customers that they are in a relaxed and spiritual environment and create a foundation for what comes next.
The Staff
Our staff always welcome customers with a genuinely friendly greeting. Even with a simple but sincere “hello,” customers know we value them and want them there. We love building relationships with our community, so it’s no surprise people feel welcomed even if they are just browsing. We ask them questions and make ourselves available and approachable should they have questions of their own. We engage with them with an open mind and without judgment. Because we are a spiritual shop, we meet people from all walks of life and at different points in their journey. We are ready to help them along their path and share parts of ourselves with them in order to put them at ease. We don’t pretend to be perfect—we don’t pretend at all. We are authentic and encourage them to be their authentic selves as well. When customers realize we will affirm them and their experience, they quickly feel at ease. And that’s what we want.
The Store
The store itself provides a level of safety and comfort that many people aren’t always accustomed to. Our unique selection of books, jewelry, crystals, and local art make people feel like they’ve found a hidden treasure created just for them. We don’t try to be all things to all people, but our niche selection of spiritual stories and metaphysical references projects a level of depth that also creates diversity. People can come in and, regardless of their spiritual path, almost always find something that resonates with them. We don’t prescribe one spiritual path over another; we simply offer a space to help people find what they seek. If we don’t have it in the store, we help them find their light using our personal experience and unique training.
Once we’ve helped our customers in their journey, we express gratitude to them for allowing us to host them as our guests. They are assured they will be greeted like family on their future visits.
We are very grateful for our customers. We wouldn’t be successful without them and we believe that appreciation shines through in our attitude, empathy, and emotional availability.
David A. Kaplan is a former software engineer and studying psychology at Harvard University. Wendy L. Feltner is a Reiki Master/Teacher, intuitive reader, and businesswoman.
Together they own Mystical Bookshop in Fort Myers, Florida. 239.338.7816
www.mysticalbookshop.com
13141 McGregor Blvd # 7, Fort Myers, FL 33919.